7 May 2012
Following on from the success of the MEATwagon and MEATliquor, the same team have opened up a new burger joint in town. Located in Jubilee Market, Covent Garden the place has been given the very appropriate name MEATmarket. I popped down on their opening day on Thursday to check it out.
If MEATliquor is a dark burger dungeon, then MEATmarket is it’s polar opposite – it’s brighter twin brother, bathed in fluorescent lighting and decorative signage and situated in the heavens that is the balcony overlooking the tat and crafts of Jubilee Market. Seemingly modelled on fast food chains, MEATmarket comes across much more accessible and family friendly version of it’s evil twin.
Soft drinks are bottomless and burgers on offer include the classics Dead Hippy, Double Bubble, Philly Cheesesteak and a new addition, the Black Palace Burger; a double patty burger filled with grilled onions – this is MEATmarket’s nod to the American, fast food, burger chain White Castle.
I ordered the Black Palace burger and found it to be very good, with their signature beef patties beautifully grilled on the outside and perfectly pink in the middle, oozing with bright yellow American cheese, some tanginess from the pickles and some sweetness from the grilled onions. The flavour was all there, the only thing lacking was a bit more seasoning.
My burger buddy in crime, Mr Tech Devourer went for the Philly Cheesesteak and Dead Hippy burger (which still remains my favourite offering from the MEATpurveors) and enjoyed both. Poppaz were also ordered which consisted of deep fried, crumbed, gooey cheesy bites of jalapeno and green pepper.
Hot Dogs are also on offer from the bacon wrapped Ripper to the Kraut and Corn Dog, which were both unavailable during our visit. The formerI suspect would have something to do with sauerkraut, while the latter must refer to the classic battered sausage on a stick – one of my childhood favourites when drenched in ketchup. I’ll definitely be back for this!
Also to be returned for are the Hard Shakes. We had a Brown Shake which turned out to be a delicious creamy, vanilla thick shake laced with bourbon. Yum, very yum.
Being well aware of the queues every time I attempt to visit MEATliquor, it will be interesting to see how the convenience focussed MEATmarket concept will fare. If they can speedily get those burgers out to the throngs of hungry theatre goers, shoppers, tourists and food hipsters alike without sacrificing quality, then I don’t doubt this little market will very soon become yet another one of the hottest spots in town.
Jubilee Market Hall
London WC2E 8BE
Check out Tech Devourer’s write up of MEATmarket.